Thursday, Oct. 09, 2008

The Rational Voter

You actively seek as much information as possible about all candidates, consider the positives and negatives and evaluate them against your personal interests.

• Because you learn so much about both sides, this strategy is highly likely to lead to a vote across party lines.

• This strategy is also the most likely to result in a incorrect choice — picking a candidate who does not reflect your views. Researchers think that many people can't process all they learn and simply become confused.