Age: 53
Occupation: Actor
He helped us come to terms with our smart-phone addictions when he was booted off an American Airlines flight in December for refusing to turn off his iPhone before takeoff. And like the groups whose causes he fights for — PETA, Occupy Wall Street — he didn't try to shy away from controversy. It's Baldwin's brazen attitude that makes him so watchable as narcissistic NBC exec Jack Donaghy on 30 Rock. And we might even see him in the race to be New York City's next mayor.