In 2003, the artist Takashi Murakami injected a shot of youthfulness and color into Louis Vuitton when he began collaborating with the design house. Six years later, to celebrate the partnership, Murakami released the short video "Superflat First Love." Murakami founded the "Superflat" art movement to be representative of the shallowness of post-War Japanese culture. In this video, the style's Japanese animation and graphic prints are front and center, along with a magical LV trunk that doubles as a portal into Murakami's psychedelic dreamworld.