In 2007, singer/actor Justin Timberlake decided to put the sexy back into fried chicken when he partnered with best friend Trace Ayala and businessman Eytan Sugarman to open the BBQ joint, Southern Hospitality, in New York City. The Southern cuisine, down-home charm and the hope of spotting the former 'N Sync-er inside, has brought tourists in droves to sample the restaurant's pulled pork and fried green tomatoes. Curiously though, Timberlake began to distance himself from the restaurant in 2009, when he issued a statement declaring that he was no longer involved as a co-owner. Although the pop star's ownership status remains murky, his ongoing involvement as a co-creator can only be good for business.