Fed up with the way that male-run magazine Ladies' Home Journal portrayed women, a group of activists decided to stage a sit-in. On March 18, 1970, approximately 100 women stormed the magazine's office, refusing to leave for 11 hours. Among their list of demands for the magazine, was that they wanted to see an all-female editorial staff dictating the content. While then editor in chief John Mack Carter refused to resign, he did agree to let the protesters produce a section of an issue, which appeared on newsstands that August. A mere three years later, senior editor Lenore Hershey took over as editor in chief of the magazine.