Gerber's small business management guide is often called an underground success, but its passionate following has grown far beyond the usual definition of a cult. The "E-Myth," or entrepreneurial myth, of the title refers to the common and usually disastrous assumption that a person who excels at the technical or operational work of a business will naturally succeed at running such a business. Gerber dispels the myth by showing that, in addition to being a technician, a successful business owner must be an effective manager (who excels at systematizing the company's profitable work) and entrepreneur (who has a vision for the company's future).
The 25 Most Influential Business Management Books
There's never a shortage of new books about how to be more effective in business. Most of them are forgettable, but here are 25 that changed the way we think about management from the iconic "How to Win Friends and Influence People" to groundbreaking tomes like "Guerilla Marketing" and quick reads like the "The One Minute Manager".