Unless science fiction is spelled syience fyction, owners of the popular television network need some serious spelling help. The channel announced in early July 2009 it had decided to rename — er, respell — the channel SyFy. What was the point? Execs argued that Sci Fi was the name of an entire genre, not a channel. "We couldn't own Sci Fi," former president Bonnie Hammer said. "But we can own SyFy." It could also have owned Sy Figh, Sigh Fae or SaiFai, if it wished.