Age: 42
Occupation: Writer
Previous TIME 100 appearances: 0
China's hottest novelist cum blogger became famous as a soccer commentator who exposed the dirty side of Chinese football. Then he moved on to uncovering corruption surrounding the Sichuan earthquake. Now he has just published a hugely successful novel about the forced evictions and demolitions that plague a booming China. Whatever the topic of Li's books, they are sure to reflect the Chinese zeitgeist.