A leading pollster looks at why some election ads worked with viewers and others did not

Ads That Work

Illinois Gubernatorial Candidate Pat Quinn (D)

By Frank I. LuntzThursday, Oct. 28, 2010

There's little Americans hate more than pay raises for government bureaucrats — and a 20% pay raise is a staggering number in this economy.

Next Connecticut Senatorial Candidate Linda McMahon (R)