Suzana Alves, the Brazilian star that made her living playing a whip-wielding sexpot on TV, once signed on to protect her moneymaker. The Playmate allegedly insured her knees, ankles and derriere for a cool $2 million in exchange for posing in billboard advertisements for the insurer. The deal sparked a host of imitators, apparently making the practice of insuring celebrity bottoms so common that they're referred to as "bum bum policies" in Brazil. As for other celebs with famous posteriors, J. Lo once shot down rumors that her goods were covered by a $27 million policy. Apparently, like her love, her booty don't cost a thing.