These apps would have taken the concept of AppleCare to a whole new level. In late February 2010, Apple officially banned from its iTunes Store applications that were deemed too lewd and lascivious. Among the apps deemed out of bounds was iBoobs, in which users toggle through wobbling bosoms on display. Techies saw the move as a sign that Apple would maintain a heavy hand in regulating its marketplace. And it was in that spirit that Apple had earlier rolled out parental controls in the summer of 2009. As for deciding what crosses the line — indeed, some swimsuit-centric apps have gotten the okay — Apple might be wise to embrace the classic threshold for obscenity offered in 1964 by that great temple of romance, the U.S. Supreme Court. In his opinion defending the showing of the titillating French movie Les Amants (The Lovers) in an Ohio movie theater, Justice Potter Stewart said he had little problem identifying what was offensive pornography. "I know it when I see it," he wrote.