![dek](https://content.time.com/time/daily/2008/0808/retail_sales_0807.jpg)
A shopper leaves a Target store with a shopping cart of items
Mizrahi gets the prize for making cheap clothes look seriously chic. His line of $29 striped shirts and $9 sunglasses for Target flew off the shelves, and defined a new fashion category: "masstige." Now every high-end designer is rushing to the mall.