Nokia CEO
Not since the sauna have the Finns produced anything as popular as the Nokia mobile phone. That's mostly thanks to the charming, bookish CEO, who holds master's degrees in economics, engineering and politics. Ollila, 51, has transformed the 136-year-old firm from a faceless conglomerate to a tech wunderkind. He is now leading an industry-wide movement to create an open standard for Internet services delivered by wireless phones.