Age: 42
Occupation: President, DC Entertainment
Previous TIME 100 Appearances: 0
As comic books have rapidly emerged as the most bankable mainstream movie properties, a vast gulf has grown between the big-screen Marvel universe (Iron Man, Hulk) and that of DC Comics. Besides Christopher Nolan's Batman chapters, DC has faced a drought at the multiplex. Nelson is charged with altering that course. As the head of the newly-created DC Entertainment, she's been handed a sprawling comic book universe and tasked with adapting it for the mainstream. Millions of fans — and plenty of movie studio execs — are hoping she's up to the task.