Polo is the name of a sport, a magazine dedicated to that sport and Ralph Lauren's preppy, high-end-casual line designed to allude to that sport. Polo Ralph Lauren and Polo, the official publication of the U.S. Polo Association, peacefully co-existed for 22 years until 1997, when the magazine decided to focus more on the élite, polo-playing lifestyle and less on the equestrian sport. Worried that Polo was hijacking the same type of image projected by his clothing, Ralph Lauren sued Polo's Texas-based publisher, claiming that the magazine had no right to use the word Polo. In 1999, a Dallas court ruled in favor of the luxury designer and the magazine ceased publication. But the ruling was reversed upon appeal in 2001 and Polo came back to life with a small disclaimer, stating that it was "not affiliated with Polo Ralph Lauren."
Top 10 Ridiculous Celebrity Lawsuits
Actress Lindsay Lohan has filed suit against E-Trade for naming a baby in one of its TV ads Lindsay. The lawsuit claims that Lohan is well known by her first name, so the depiction thereby constitutes illegal use of "her name and characterization"