Katsuaki Watanabe
AGE: 64
OCCUPATION: President of Toyota Motor Corp.
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 1
PRO: Toyota has grown dramatically since this self-effacing executive took over in 2005. Today he heads up the most vibrant auto firm in the world, in part due to the fuel efficiency of its vehicles in an era of high oil prices.
CON: Thanks to its successes, Toyota is poised to become the world's biggest carmaker this year. Will the fleet-footed company begin to drag under its growing mass?