Alan Rusbridger
AGE: 53
OCCUPATION: Editor of The Guardian newspaper
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: He's adapting the Guardian's newspaper business to the Internet era, and succeeding, with 13 million monthly visits to the website. He has focused on podcasting and vodcasting, and on placing stories online before they go to print. The printed page, he suspects, is for dinosaurs.
CON: Such moves are widespread in an industry struggling to come to terms with the Internet and a declining interest in newspapers.