Indra Nooyi
AGE: 51
OCCUPATION: CEO of PepsiCo
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: The first woman to lead the company, she's known as a champion of corporate social responsibility. She's also overseeing the move towards healthier offerings in the $35 billion giant's snack and soda portfolio.
CON: There's competition from Coke, hostility from anti-obesity activists who regard all packaged snacks as an unnecessary dose of calories, plus the typical array of global problems; green groups in India caused a kerfuffle recently by claiming Pepsi is laced with pesticides.