Sergio Marchionne
AGE: 54
OCCUPATION: CEO Fiat Group
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: Responsible for one of the most dramatic turnaround stories in automotive history. Last year, Fiat turned a profit of $378 million on revenues of $30.8 billion — up from a loss of $365 million the previous year, marking the first time the company has made a profit since 2000.
CON: He isn't the only turn-around wizard in the business.