Robin Li
AGE: 38
OCCUPATION: CEO of Baidu.com
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: Multi-millionaire founder of China's leading search engine, which, with a 62% market share, continues to outpace Google in the surging Chinese market.
CON: Critics contend Baidu is a little too eager to censor sites deemed sensitive by the party. Baidu has also been accused of committing click fraud, the spurious generation of numbers suggesting that surfers are accessing ads associated with a website.