Howard Stern
AGE: 53
OCCUPATION: Radio and television personality
NUMBER OF TIME COVERS: 1
PREVIOUS APPEARANCES ON THE TIME 100: 1
PRO: Shock jock and self-proclaimed "King of All Media," who signed a five-year contract with Sirius satellite radio and most recently has organized a Vote for the Worst campaign credited with supporting Sanjaya Malakar, a contestant on American Idol.
CON: Since he went on the air a year ago, the value of Sirius stock—of which he was given over $200 million worth—has steadily declined, as have hits on Stern's Web site.