AGE: 38
OCCUPATION: Television personality, author, cooking show host
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 1
PRO: Bestselling author and Emmy-winning host of four separate Food Network shows, as well as her own syndicated series Rachael Rayone of the highest-viewed daytime shows; has been called the next Martha Stewart.
CON: She is often criticized for her unsophisticated demeanor and simple dishes, as well as for lacking any formal training as a chef. Some have claimed that her trademark 30-minute meals actually take much longer to prepare and execute.