AGE: 81
OCCUPATION: Founder of IKEA
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: Forbes magazine's fourth-richest billionaire, who founded one of the world's top furniture retailers. with 250 stores in 34 countries, and runs Stichting INGKA Foundationa non-profit foundation that wholly owns IKEA's parent company and is valued at $36 billion.
CON: The foundation is a tax-avoidance strategy more than it is a charity, one of its biggest donations being a yearly $1.7 million gift to the Lund Institute of Technology for the past two years.