Sacha Baron Cohen
AGE: 35
OCCUPATION: Comedian, star of Borat and Da Ali G Show
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: The Cambridge grad's anti-Semitic satire about an oafish reporter from Kazakhstan exposed American prejudice and ignorance. It also earned the third highest per-theater average of all time and a total box office draw of $26.4 million
CON: Infamously reclusive, Cohen prefers to keep his characters the center of media attention. Borat went from over-the-top to over-saturated in record time.