AGE: 38
OCCUPATION: Rapper, former CEO of Def Jam Records
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 1
PRO: Proving the American dream isn't dead, the hip-hop artist extraordinaire (and club owner, clothing designer, part-owner of a basketball team) is continuing to churn out new albums, mentor new talent, and even open an advertising agency.
CON: Has the former "Big Pimpin'" rapper pimped out his creative soul for corporate profits? Stutter-stop attempts at retirement suggest he's ambivalent about something.