AGE: 59
OCCUPATION: Prince of Wales, future King of England
NUMBER OF TIME COVERS: 4
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: Considered something of a stodgy, hidebound joke in his own country, Charles' militant nostalgia for the British rural way of life has made him a hero to the American organic food movement. His Mutton Renaissance Campaign — an effort to support local British meat production — has an estimated 200 family farms, restaurants, butchers and abattoirs across Britain selling and serving mutton.
CON: He came off as a jumpy, self-regarding neurasthenic in The Queen — and not one word about mutton!