AGE: 57
OCCUPATION: CEO of China Mobile Limited
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: His company has the largest share of the largest mobile communications market in the world: 555 million users.
CON: When 200 million users were spammed with unwanted text ads this spring, China Mobile had to issue an apology for what was instantly known as "Text-message Gate." Might be a good time to push for some laws banning corporate trading of users' cell-phone information — China has none.