AGE: 52
OCCUPATION: Prince, master investor, power broker
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: The multibillionaire has seen his net worth increase, despite economic turmoil. He's appointed several women to high-profile positions in his company, Kingdom Holding, and is an outspoken advocate of modernization in Saudi Arabia.
CON: His involvement in Lebanese politics and years-old assertion that 9/11 was an occasion for the U.S. to reexamine its Palestinian policy keep him at arm's length in some powerful Western circles.