AGE: 37 and 36, respectively
OCCUPATION: Co-authors of
The Dangerous Book for Boys
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: The brothers saw their ode to the ruddy-cheeked, outdoorsy boyhood manuals of yestercentury outsell everything except the final Harry Potter book when it debuted in the U.S. last May.
CON: Disney's making a movie, which boys are invited to watch inside, in the dark. If that hits, who knows? Maybe a PlayStation game?