AGE: 17
OCCUPATION: Rock band
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: Bypassing their label altogether, Radiohead became the first band to give away an entire album for free, using an online "Honor Jar" system. They still made millions. (The album was pretty good, too.) Trent "Nine Inch Nails" Reznor has had similar success giving his new album away.
CON: One survey suggested that a third of customers chose to pay nothing. And other popular acts, while intrigued, aren't exactly rushing to embrace "freeconomics."