AGE: 26
OCCUPATION: Top-ranked golfer in the LPGA
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: Having won eight titles and the top berth in '07, Ochoa has already taken one tourney this season. Rivalry between Ochoa and former champion Annika Sorenstam is feeding interest in the LPGA.
CON: Has a bit of trouble winning in her native Mexico, where expectations (self-imposed and otherwise) might be crippling her. Also, fewer young people are playing golf than in previous generations. The pressure is on hot young golfers to reverse that trend.