As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising
Big Wheel race! You could argue with the environmental implications of this ad — uh, yeah, you need a giant-ass SUV because "the dishes will wait, life won't" — but then again, Big Wheel race! A simple, joyous spot that makes sucking down oceans of fossil fuels look sweeeet.
Grade: B
