Will Ferrell has agreed to make a sports comedy in which he plays a paunchy athlete who gets repeatedly, comically injured. I'm waiting for the ad about the sun coming up tomorrow morning.
Grade: B-
The Best and Worst Super Bowl Ads
As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising