As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising
A smart shopper comes to a car lot prepared with info from Cars.com, avoiding having to use his "plan B": having the salesmen fight a "stone-circle deathmatch" with a tattooed strongman, "Glondor." Not a bad metaphor for the car-buying process.
Grade: B
