![dek](https://content.time.com/time/2008/cover_photos/1950_coca_cola.jpg)
Coca-Cola
May 15, 1950
Cover Story Excerpt:
People almost everywhere are buying it as if it were the biggest glass of ambrosia in the world for a nickel. Actually, according to the official and modest definition of its makers, it is only "a soft drink . . . best described as delicious and refreshing." Its name, of course, is Coca-Cola. The Essence of America....Read the full story