#8. Dos Equis: "Most Interesting Man in the World"
Euro RSCG Worldwide/New York
At last a beer ad for people beyond the keg-stand stage of life. As a handsome, bearded man is shown engaged in such virile acts as freeing a bear from a trap and bench-pressing a pair of nurses, a voice-over description of him only adds to the mystery: "The police often question him just because they find him interesting," we learn. "His beard alone has experienced more than a lesser man's entire body." In the end the ad accomplishes exactly what it should — it makes you thirsty for whatever this guy is having.
A yearbook of all the top events you've been talking about