Beatles fans are fuming that the iconic All You Need Is Love is the theme of a new commercial for Luvs diapers. Posting on Beatles online forums, fans have complained that the Vietnam-era anthem of peace is being used during another war, but this time to agitate against diaper leakage. Luvs' parent company purchased rights to use the song from Sony/ATV Music Publishing, which does not need permission from the surviving Beatles or their heirs to license a song.