Age: 54
Title: Commissioner, Ladies Professional Golf Association (LPGA)
Pro: Bivens, the LPGA's first woman commissioner, is balancing the books while capitalizing on the tour's young talent rush. She signed a personal branding coach for tour players and ensured that all LPGA competitions are televised. Women's golf is one of the few sports with double-digit television growth in the U.S over the past two years.
Con: During her first nine months on the job (she took over in September 2005), seven senior staffers were either fired or walked (three in one day). Charging tournaments an additional $85,000 in service fees—a seven-fold increase—cost her two events, though new ones stepped in to fill the void. Attendance and television viewership still lag way behind the men.