Midas might have been an unhappy guy, but that's probably because he didn't know any other kings who could also turn things into gold. Money as an absolute may not make you a happier person but making more money than others in your age group does, according to a sociological study done in 2005 by researchers at Pennsylvania State University. But keeping up with the Joneses isn't the only way that money brings happiness. Saving it for retirement or a rainy day brings together a variety of positive emotions that can lead to happiness, such as anticipation and expectation, a sense of delayed gratification and reward.