Last year, the first world map of happiness was produced, and Denmark came out on top. For more than 30 years, the nation has ranked first in European satisfaction surveys. Researchers in the British Medical Journal tried to understand why the Danes felt more satisfied than the Swedes or Finns, who share similar aspects of culture, and came up with two plausible explanations: the lasting impact of the Danes' victory in the 1992 European Football Championship has kept them in a state of euphoria since; and the nation, while satisfied, has shown low expectations for the coming year, unlike the Greeks and the Italians who rank low on satisfaction. While there were other reasons that contributed to the satisfaction of the Danes, one thing is clear: the higher one's expectations, the further they fall.