Quotes of the Day

“People won’t be redeeming points for toasters. Loyalty programs that work involve emotion.” BILL HORNBUCKLE, describing a new loyalty program at MGM Resorts in Las Vegas.
Thursday, Jan. 06, 2011

Open quotePeople won't be redeeming points for toasters. Loyalty programs that work involve emotion.Close quote

  • BILL HORNBUCKLE,
  • describing a new loyalty program at MGM Resorts in Las Vegas; the rewards include "a chance to mingle with celebrity chefs and world-class boxers, appear in a Cirque du Soleil production [or] swim in the shark tank at Mandalay Bay"
Photo: Ethan Miller / Getty Images | Source: Las Vegas Sun