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What's in a name? Everything when the name is Aquino and the place is the Philippines. More than anything else, Benigno "Noynoy" Aquino III has ridden his storied pedigree into an unassailable lead in the presidential race establishing another political dynasty in a region where they have often been a curse rather than a blessing. Yet Aquino is no ordinary entitled scion. By all accounts, he is a modest man, whose father made the ultimate sacrifice for freedom, and whose mother nurtured her nation's democracy when it otherwise could have died. Those aren't bad credentials for office for the Philippines, which needs, above all, a leader of integrity. In the land that gave the world People Power, the people have entrusted the inexperienced Aquino with fixing a country broken in too many ways to enumerate. It's a Herculean task that will require him to play the Philippines' rough politics, while having to rise above it. Should he succeed even in part, Aquino will then, truly, have made his own name.