A Chevrolet Centennial

A Focus On Trucks
By 1963, the company had reached its peak; one in every ten cars sold in the United States was made by Chevrolet. Though its iconic cars continued their strong sales, the company notably began to reorient their production of trucks by the late 1960s. The company began introducing the luxury features, as well as a rounder body style, found in its consumer cars into its previously work-oriented pickups in 1967. In 1973, the first year of the new model's introduction, the company broke its sales record from the previous year by selling over one million of the trucks; pictured, a 1974 Chevrolet C/10 Stepside, with custom paint and wheel options.

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