Selling Out: A Brief, Highly Selective History of Product Placement at the Movies

The Island (2005)
Director Michael Bay is an infamous believer in product placement (see: every car in the Transformers movies), but he really went overboard in this futuristic thriller. Ewan McGregor and Scarlett Johansson are clones who just want to be real boys and girls; upon escaping the clone factory, they encounter Puma, Speedo, Budweiser and Aquafina. But the great meta-advertising moment comes when Johansson's character sees Johansson herself in an advertisement for Calvin Klein's Eternity Moment. Smell that!

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