Selling Out: A Brief, Highly Selective History of Product Placement at the Movies

Die Another Day (2002)
James Bond was loyal to the Aston Martin brand for years, except for a period in the late 1990s when he fell in with the BMW crowd. But by the time Pierce Brosnan's Bond hooked up with Halle Berry's Jinx, he'd been wooed back to an Aston Martin Vanquish, thanks to a $35 million partnership with the Ford Motor Company. Wasteful? Or smart business? Bond also switched vodka brands, giving Finlandia a whirl. Who knew he was so fickle?

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