Selling Out: A Brief, Highly Selective History of Product Placement at the Movies

Risky Business (1983)
Tom Cruise puts on those big black shades, and suddenly, suburbanite Joel Goodson goes from a grade-grubbing nice boy to a daredevil who doesn't give a damn about some stinking Princeton degree. Those Wayfarers made it to Cruise's face after Ray-Ban signed a $50,000-a-year contract with a product-placement company; a little movie Cruise did a few years later, Top Gun, gave a similar boost to Ray-Ban's Aviator frames.

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