The Enduring Legacy of Jerry Garcia
Spinach Jam
A critical component of the band's enduring popularity is the visceral connection Garcia et al established with the group's fans, known as Deadheads. Unlike virtually any other act, the Dead encouraged its audience to record its shows and did not object when digital copies of those recordings were made available on the Internet (as long as no one took a profit from the sale of the music). In their book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, authors Brian Halligan and David Meerman Scott relate that this unorthodox business model actually proved wildly successful. By giving away its music, the band brought in new fans and increased sales from concerts, records and merchandise.