A Brief History of Bro Culture

Icing (First posted about in December, 2009)
There are only two rules in icing: When presented with a Smirnoff Ice — the girly treacle comes in nine flavors, including watermelon and something called "Black Ice" — a participant must get down on one knee and chug its contents, which are 4.5% alcohol by volume. But if players are wily, they can invoke Rule No. 2 and "ice-block" their assailant by brandishing their own bottle of Ice (hidden, perhaps, in a shoulder holster) and thus force the attacker to drink both.

• Bro Culture: Icing on the Social-Marketing Cake?