A Brief History of Bro Culture

Tucker Max (2002)
The Zeus of bro-culture (whose blog was turned into a book in 2006) might hope they serve beer in hell, but thanks to Mr. Max, bros only hope they have a bookshelf (...as long as they also serve beer). Just in case "The Absinthe Donuts Story" doesn't sink in deep enough on the first read.

• Bro Culture: Icing on the Social-Marketing Cake?