Bam! How Culinary Culture Became a Pop Phenomenon

Bam! How Culinary culture became a pop phenomenon
Chris Hondros / Getty

2003
Using his signature catchphrase, "Bam!" Emeril Lagasse appears in ads for new flavors of Crest toothpaste.

Get the Latest Photos from Time.com
Get TIME photos and pictures of the week delivered directly to your inbox.